Joyride Trivia is redefining how people make use of their time during commutes, recognizing that the potential for interactive entertainment in cars remains largely untapped. Starting with Uber rides, Joyride Trivia launched a trivia game as its MVP, allowing riders to earn cash back while playing. Now, the company is expanding its vision to reach beyond rideshares, aiming to bring engaging games to the 150 million Americans who drive to work daily, making every commute an opportunity for entertainment and rewards.